this morning on the train, I thought the marketing, advertising and a series of messages that the world around us throws.
I'm also still in high school when I attended and especially when, after having studied in quantities greater than or equal to some of my classmates, I was interrogated and get a vote that did not satisfy me.
was often less than what I expected or what I want.
I said "Do not just be prepared, you need to know how to sell" .
Avevo alcuni compagni che, a quanto pare, sapevano vendersi molto bene.
Mi piacerebbe sapere che vita stanno facendo ora, se sono già arrivati da qualche parte o se ci stanno per arrivare.
Con la loro abilità nel vendersi posso immaginare che stiano avendo parecchio successo.
Vendersi bene .
All'università credo di aver imparato un po' anche io a vendermi, dal momento che a volte ottenevo risultati superiori alla fatica tecnica che avevo fatto.
In parole semplici: pur studiando poco, davvero poco certe volte, sono riuscita a portare a casa anche qualche lode.
E immancabilmente, arrivava la lode quando avevo studiato meno.
Ricordo che mi trovavo spesso a pensare: "Toh, and unless you study the more you get. "
But it is not a universal law, only those times, I was able to get the maximum results with minimum effort. selling well.
The problem is that I never rationalized, to date, the reasons for those successes.
And this morning, thinking about all this, I flashed to mind the concept of sell and sell .
Thursday I have a job interview.
I have to go all out to sell well, especially that the workplace is that of marketing.
Think about it: around us we are full of things, objects, of products.
These products have a value and we buy them because they have a value. Reale o immaginato, ce l'hanno.
Dal detersivo per fare il bucato, al cibo che mangiamo, alla televisione che abbiamo in salotto.
Dall'automobile che guidiamo, al libro che abbiamo comprato in libreria, al cellulare che teniamo acceso persino di notte.
Tutto questo ha un valore .
Esistono decine di detersivi diversi, decine di marche di pasta, decine di marche e tipi diversi di televisione.
Esistono un sacco di automobili diverse per tipologia, concessionaria, colore, prezzo, comfort.
Eistono centinaia di libri su uno stesso argomento, così come ci sono talmente tanti modelli di cellulare da aver l'imbarazzo della scelta.
Eppure, quando acquistiamo il detersivo, la pasta, la televisione, car, book or cell phone, buy that one.
not a coincidence. Just that one.
Why?
Ok, many will think, "Why is that it costs less."
But if you think well, there will be someone who will think: "Why is it better to wash", "Why is the good", "Why is image quality and color is better," "Why is the most equipped" (or more comfortable, more sports, you better park etc.). and so on.
There is always a reason why we choose to buy one thing rather than another in the same category. The reason is the
value.
For us, what we buy has a value and reflects in one way or another in our values.
then I'm not talking only of economic value, but also ethical, moral, ecological .
There are those who, like Floch, semiotic and advertising professional, he has built his "square", explaining how each product has 4 types of enhancement:
- practice (object value)
- Critical (affordability )
- recreational / aesthetic (the ability to attract the sympathy and enjoyment of the individual)
- Utopia (socially)
In essence, when we choose to buy just one thing, among many other more or less similar we operate a choice based on the value of that thing for us, we draw on the convenience that economically, but not only that the thing we like to look at and somehow represents us and how we can be heard inside the social context.
works a bit 'as the extraordinary resemblance which sometimes brings together dogs and owners.
But the point is that the square of Floch not only adapts to things, but also persons who, in my opinion. We are also
products.
The problem is the value we place on ourselves. Feeling a product
not really love, but because we are bombarded with messages every day (especially television and advertising) that shows people as products object, just lack an existential value.
only have an external value , for others.
Here is how to value product, we become devalued products. Here's how the
sell well automatically switches to selling out .
is considering a product that becomes a bad thing.
Think of what you are worth.
estimate a figure for your value. Now think of your
lavorob and how much you pay.
Leaving for a moment by the high cost of living, purchasing power, etc., etc., will be enough? If you change
work, or start a new one, and I ask: "What is the net monthly minimum, no less than that job?" What would you answer?
That figure is the value that you give yourself. That figure indicates how you plan to apply.
Even if little of worth in economic terms, because you are starting a new job and you do not have all the skills to sovlgerlo at best, will agree with me that every month will always buy a little 'more, is not it?
So why wages remain fixed?
If I think to myself, I could say that, for my wealth of prior knowledge, because of my encyclopedic knowledge of the world , varrei not less than 1200 € at the moment in cui dovessi iniziare un nuovo lavoro adesso.
Però penso anche che di mese in mese potrei acquisire competenze ed esperienza per 250 euro.
Immaginate un lavoro, il cui stipendio aumenta di 250 euro al mese, all'infinito, perchè le conoscenze aumentano all'infinito?
No, non sono qui a dirvi che esiste. Oddio, forse esiste anche, ma non lo conosco e non riesco nemmeno a immaginare che tipo di lavoro potrebbe essere e come potrebbe essere gestita un'organizzazione simile.
Lo scopo di tutta questa mia riflessione era solo quella di soffermarmi un attimo sul significato della propria essenza e sul proprio valore.
Forse non esisterà nella realtà un lavoro il cui stipendio aumenta di 250 euro ogni mese, ma sono assolutamente convinta che, imparando a darci il valore che davvero meritiamo, impareremo a venderci meglio.
E siamo tutti d'accordo che sapersi vendere è un'arte che da qualche parte porta.
E sapete cosa intendo.
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